Communication just comes naturally to some people. Or was their polished performance actually meticulously planned?
Have you ever realized how much work is needed to communicate a concise message? It's much easier to ramble informally with peers than to assemble a clear proposal within a few minutes to an intimidating crowd.
Know Your Audience
When communicating with Senior Leaders, a different style must be used for Effective Communication. Consider these 'Principles of Effective Upward Communication1':- Consider their perspective - Empathize, Speak their language and (I think most importantly) Anticipate their questions
- Be respectful - Recognize the value of time, Prepare a tailored presentation and consider cultural perspectives of a Company Hierarchy
- Be focused and concise - Use direct communication, Know your objective and Stay focused (make inquiries in advance to find out what audience really wants and preferred presentation style)
- Be honest - If you don't know an answer; don't try to guess! Answer honestly ("I don't know" is ok, but commit to answer within a specific timeframe)
Keep It Simple
Presentations should follow these best practises:- 10 slides, 20 minute max, 30-point font min (Kawasaki's 10/20/30 rule)
- 30 second rule: be prepared to summarize in literally 30 seconds
- Start with the reason for the presentation
- Present all options concisely
- Give clear recommendations
- Summarize and give next steps
- Use statements and keywords, not sentences. Use a max. of 8 words per line and 8 lines per slide (this is actually REALLY HARD to do - give it a try!).
For every communication opportunity, carefully consider your audience and choose the most appropriate style for Effective Communication. After much planning and prep work - you too could come off as that person who is "just good at communicating".
1Source: Techniques for Communicating Effectively with Senior Executives, Skillsoft
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