Wednesday, 20 March 2013

Communicating with the Top Dogs


Communication just comes naturally to some people. Or was their polished performance actually meticulously planned?
Have you ever realized how much work is needed to communicate a concise message? It's much easier to ramble informally with peers than to assemble a clear proposal within a few minutes to an intimidating crowd.

 

Know Your Audience

When communicating with Senior Leaders, a different style must be used for Effective Communication. Consider these 'Principles of Effective Upward Communication1':
  1. Consider their perspective - Empathize, Speak their language and (I think most importantly) Anticipate their questions
  2. Be respectful - Recognize the value of time, Prepare a tailored presentation and consider cultural perspectives of a Company Hierarchy
  3. Be focused and concise - Use direct communication, Know your objective and Stay focused (make inquiries in advance to find out what audience really wants and preferred presentation style)
  4. Be honest - If you don't know an answer; don't try to guess! Answer honestly ("I don't know" is ok, but commit to answer within a specific timeframe)

Keep It Simple

Presentations should follow these best practises:
  1. 10 slides, 20 minute max, 30-point font min (Kawasaki's 10/20/30 rule)
  2. 30 second rule: be prepared to summarize in literally 30 seconds
  3. Start with the reason for the presentation
  4. Present all options concisely
  5. Give clear recommendations
  6. Summarize and give next steps
I'm going to add one more presentation tip from a colleague:
  • Use statements and keywords, not sentences. Use a max. of 8 words per line and 8 lines per slide (this is actually REALLY HARD to do - give it a try!).

For every communication opportunity, carefully consider your audience and choose the most appropriate style for Effective Communication. After much planning and prep work - you too could come off as that person who is "just good at communicating".

1Source: Techniques for Communicating Effectively with Senior Executives, Skillsoft

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