I was introduced to the Rainmaker Credo a few years ago and have kept a printed copy at my desk since. Although I personally do not work with external customers, I still have internal customers with similar expectations.
From author Jeffrey J. Fox: "In today’s business culture... there are more products and services available than ever before. To be a star, you must make it rain. A Rainmaker is a person who brings revenue into an organization, be it profit or not-for-profit".
THE RAINMAKER'S CREDO
- Cherish customers at all times
- Treat customers as you would your best friend
- Listen to customers and decipher their needs
- Make (or give) customers what they need
- Show customers the... value of what they will get
- Teach customers to want what they need
- Make your product the way customers want it
- Get your product to your customers when they want it
- Give your customers a little extra, more than they expect
- Remind customers of the... value they received
- Thank each customer sincerely and often ...
- Ask to do it again
...NOTE: I removed a few items which do not speak to me personally, as I am not in a Sales role - "dollarized" from "dollarized value" and "Help customers pay you, so they won’t be embarrassed and go elsewhere"
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